At Untold we offer fresh and unique perspectives on your company and industry – which only someone at a remove can provide. As your strategic business partner, we begin by reviewing the basics like audience, value proposition and EOPS strategy. We then work together on translating those insights into an actionable marketing and communications plan.

Understanding your audience is key to an effective marketing and communications strategy. What kind of world do they live in? What are their business needs? What interests them beyond work? How do they usually access information? Besides customers, what other audiences, whether prospective & current employees, lenders, brokers or industry organizations, are out there? At Untold, we help guide your strategy by doing a deep dive into all these questions.

Your company message is your Mission, Vision, value proposition and key messages. They help explain the why: why you exist, why’re successful, and why clients should hire you.

Together, they form the lens through which all your stakeholders view your company, and the language people use to communicate about you. At Untold, we help make sure that this language both inspires and is aligned with your long-term growth objectives.

Great communications begins and ends with great content. At Untold, we help generate content people seek out and value, and which is relevant to your company and industry. Central to our approach is storytelling. People are more likely to remember a compelling tale than a list of facts. We specialize in developing brand and company narratives that resonate with audiences.

Contact us today for help with the following types of content:

• Ads / Brochures / Banners
• Press Releases
• Blogs / Op-Eds
• Tenders & Proposals
• Speeches & Presentations
• Video scripts
• Website copy
• Boiler plates

The strategic alignment of your messaging and your business plans is critical for long-term success. This means getting rid of any disconnect between your companies’ plans and what is being communicated. Through our strategic planning process, we help create messages that reassure potential and existing customers that you have what it takes to fulfil their unique need; always remembering the golden rule of marketing & communications: ‘it’s not about you, it’s about the customer.’

We also examine the mix of Earned / Owned / Paid / Shared media channels to support the company’s growth plans. This generally involves targeting each one with specific actions, whether reconfiguring your website, SEO optimization, earned media opportunities, joint press release with partners, Google ad campaigns, event marketing, etc.

Internal audiences are as important, if not more important, than external audiences. Great internal communications help keep your workforce engaged, productive and motivated. This is not just about messaging; it’s about creating plans that allow the opportunity for 2-way communications and genuine input; it’s about inspirational leadership; and it’s about having the right policies and procedures that make employees feel valued.

At Untold, we help companies create internal communications plans that are sure to result in a more engaged workforce, whatever your starting point!

The best brands help engage and inspire their audience. Whether you’re looking to create a new image, website, business cards or look & feel, we help you get this done, working with some of the best designers in the business. A refresh of your brand can keep, or update recognized visual elements. A new look, tone and presentation of the overall style can help you attract the right kind of attention!

Communications training is a great way to build the skills of your team while also increasing engagement. Training can be structured around capability building, around the strategic direction of the company, or even around a specific initiative. At Untold, we have many years of experience successfully conducting workshops for Fortune 500 companies and UN Agencies, and can share those insights and knowledge with your company.

So, whether you’re looking for media training, public speaking, strategy workshops, or simply need someone to moderate the discussions, we are the right partner...